Problem, meet Solution.

I find (and it is said) that presenting a problem without suggesting a solution is nothing more that pointless complaining. The following problem tempts me to do just that. It would be a true reflection of its own complete uselessness.

Food expiration dates.

Let's not downplay the importance that these little spots of ink play in our lives. Everyone wants to know if that loaf of bread on the counter is good for one more sandwich or not. Problem is, just above where it says: 20 February it doesn't simple say "Eat Before" as the intuitive consumer would think and hope, it instead says, as punishing its purchaser: Sell By. Perfect. While I am glad that now both the grocery store and I can pat ourselves on the back for the delightful exchange in which (before the printed date) they sold to me that evenly cut--but slightly deformed on one side--loaf with nine essential grains and a hint of honey, I will end this superbly long sentence by pointing out a simple fact that most people of which I am aware do not buy bread, or food item for that matter, with that being their end pursuit--the buying. Their goal, as strange as it may seem, is indeed to eat the food that they have purchased.

(This is a time for contemplation that I have factored into your reading following such revealing information)

Continuing. Does it not make sense then, considering that foods purpose is mainly to be eaten rather than boughten, to place a Consume By or anything to that effect instead of a Sell By label on perishable food items? Basically, food expiration labels seem ambiguous at best. These, in order of their usefulness to their audience--the consumer, are a few of labels I see most on food.

Least helpful:

Slight progress towards consumer minded thinking:

A compromise between seller and consumer:

My proposal for a system-wide revamp:

Until expiration dates change on our food, use your best judgement when deciding if that sandwich meat is something you really want to put in today's lunch.